Scott Braden | Using Tech to Make Money | Richardson, TX
Richardson, Texas
Scott Braden
Using tech to make money
Scott Braden builds marketing automation systems for owner-led businesses. He has spent 30+ years helping companies choose, implement, and run technology that pays for itself.
Scottybot is my assistant on this site. Ask it about my background, the proof on this page, or what Growth Automation Solutions and ABI Social actually do. It can book the same calendar, take your name and number for a callback, and email you a summary of the conversation. It will tell you plainly that it is a bot, and that I read every summary.
I started out planning large-scale direct marketing campaigns for companies like Equifax, Capital One, and Jo-Ann Stores. From there I moved into implementation and process work, then spent 18 years at NET(net) as SVP of Value Creation. NET(net) helps large companies get more value from their technology spending. In that work I advised names like Harley-Davidson, and NET(net) ran IT savings and optimization programs for Blackstone and its portfolio companies for 14 years. I wrote Microsoft License Secrets and personally negotiated more than 3,000 Microsoft volume license deals.
What it taught me
Automation solves business problems. A quote with no follow-up. A handoff nobody owns. A process that lives in one person's head. Provisioning and managing thousands of servers and users. I saw that pattern in enterprise deals for years, in companies with every resource. Owner-led businesses have the same leaks, with far less slack to cover them.
What I do now
I build the systems that run the follow-through. At Growth Automation Solutions that means marketing automation systems for owner-led businesses. At ABI Social it means done-for-you marketing for Texas RV parks. Same discipline, applied at a scale where the owner feels every missed call and every quiet quote.
Now
Current work
Systems
Growth Automation Solutions
Marketing automation systems for owner-led small and mid-size businesses. Every lead gets an instant response and a way to book. Follow-up runs on a schedule. Old leads get contacted again on the date they asked for. It starts with a free Presence and Response Audit.
Done-for-you marketing for Texas RV parks: social posting, review management, instant response to calls, monthly-stay listings, paid ads, directory accuracy, and email. I acquired ABI Social to give park owners the kind of marketing support usually reserved for large companies, at a price a park can afford. Texas founded, based, and staffed. We get campers into spots.
I help small business owners evaluate ideas, build strategic and tactical plans, plan their marketing, and put a working digital marketing infrastructure in place.
Results from engagements through NET(net) and prior roles. Stated here as prior experience, separate from current client results at Growth Automation Solutions and ABI Social.
Alabama, medical equipment
A medical equipment company in Alabama cut over $1 million from a $7 million spend. Total project duration was under one month. The client reported a 556% return on the fee.
Texas, energy
A Texas energy company saved 43% on a major upgrade to its core software systems, over $1 million, in under one month from introduction to results.
United States, defense
Work with a major US defense contractor on a combined cloud and on-premise automation project produced a saving of over $7 million against a $32 million project price.
Texas A&M graduate, business school at the University of Texas at Dallas. I mentor through SCORE Dallas, and I lead a slow, social Tuesday bike ride in Richardson. I have ridden in and around this city and many others around the world since I was a kid, and I collect history along the way.
Checking me out before a conversation is fair. I would do the same.
Talk it through first if you like. Scottybot on this page can answer questions now, or call or email Gina at Growth Automation Solutions. The calendar picker books the same conversation either way. Prefer to look around first? The cards above link to the work itself.
